Félix Deraed
Design Strategist translating complex business and behavioural challenges into human-centred strategies, services, and organizational change.
I combine strategic design, systems thinking, and experience design to help organizations navigate complexity—from early discovery and opportunity framing to products, services, and experiences that create lasting value.
How I work
- Structuring ambiguity into actionable frameworks
- Aligning business goals with user behavior
- Translating insights into scalable systems
- Facilitating stakeholder alignment across disciplines
Clients
- Volkswagen R
- ZEISS
- HPI Academy
- Volkswagen Group Innovation
- Porsche
- Roche Diagnostics
- European Central Bank
- Bundesarchiv
Philosophy
I believe meaningful innovation emerges when strategic clarity, behavioral understanding, and operational consistency align across every touchpoint.
Current Role
Strategic & Experience Design at Volkswagen Group Services
Education
M.A. Strategic Design
B.A. Industrial Design
Advanced Track Design Thinking
Location
Berlin
Languages
German (native), English (fluent), French (fluent), Dutch (Basic)
Contact me
Contact me
Félix Deraed
Design Strategist translating complex business and behavioural challenges into human-centred strategies, services, and organizational change.
I combine strategic design, systems thinking, and experience design to help organizations navigate complexity—from early discovery and opportunity framing to products, services, and experiences that create lasting value.
How I work
- Structuring ambiguity into actionable frameworks
- Aligning business goals with user behavior
- Translating insights into scalable systems
- Facilitating stakeholder alignment across disciplines
Clients
- Volkswagen R
- ZEISS
- HPI Academy
- Volkswagen Group Innovation
- Porsche
- Roche Diagnostics
- European Central Bank
- Bundesarchiv
Philosophy
I believe meaningful innovation emerges when strategic clarity, behavioral understanding, and operational consistency align across every touchpoint.
Current Role
Strategic & Experience Design at Volkswagen Group Services
Education
M.A. Strategic Design
B.A. Industrial Design
Advanced Track Design Thinking
Location
Berlin
Languages
German (native), English (fluent), French (fluent), Dutch (Basic)
Félix Deraed
Strategic Designer
Berlin, Germany
Contact me
Contact me
Félix Deraed
Design Strategist translating complex business and behavioural challenges into human-centred strategies, services, and organizational change.
I combine strategic design, systems thinking, and experience design to help organizations navigate complexity—from early discovery and opportunity framing to products, services, and experiences that create lasting value.
How I work
- Structuring ambiguity into actionable frameworks
- Aligning business goals with user behavior
- Translating insights into scalable systems
- Facilitating stakeholder alignment across disciplines
Clients
- Volkswagen R
- ZEISS
- HPI Academy
- Volkswagen Group Innovation
- Porsche
- Roche Diagnostics
- European Central Bank
- Bundesarchiv
Philosophy
I believe meaningful innovation emerges when strategic clarity, behavioral understanding, and operational consistency align across every touchpoint.
Current Role
Strategic & Experience Design at Volkswagen Group Services
Education
M.A. Strategic Design
B.A. Industrial Design
Advanced Track Design Thinking
Location
Berlin
Languages
German (native), English (fluent), French (fluent), Dutch (Basic)
Félix Deraed
Strategic Designer
Berlin, Germany
Currently
Strategic & Experience Designer
at Volkswagen Group Services GmbH
Contact me