Félix Deraed
Strategic & Product
Designer
Driving Innovation through Design & Strategy
Turning complexity
into clarity.
I design digital products and services by combining strategy, systems thinking, and user-centered design.
Design Thinking & Facilitation
Advanced training in human-centered design, facilitation, and collaborative problem-solving.
Experience & Strategic Design
Designing digital experiences and mobility concepts through UX, systems thinking, and service design.
UX Research & Strategy
Exploring scalable vision care solutions for emerging international markets through research, strategy, and digital experience design.
User Research
Case Study
Enabling Remote
Vision Care
Exploring and validating the integration of virtual vision testing and try-on guidance.
Open Case Study →
Case Study
Building a Multisensory
Brand Experience
Repositioning Volkswagen R from a racing sub-brand into a distinct premium experience.
Open Case Study →
Case Study
Transforming Risk
Managment
Redesigned Volkswagen’s risk management approach - moving from reactive to proactive.
Open Case Study →
Case Study
Creating Lasting
Learning Habits
Designing a service ecosystem that transforms learning goals into sustained behavioral change.
Open Case Study →
Impressum
Privacy
Copyright 2025 @ Felix Deraed
Contact me
Félix Deraed
Strategic & Product
Designer
Driving Innovation through Design & Strategy
Turning complexity
into clarity.
I design digital products and services by combining strategy,
systems thinking, and user-centered design.
Design Thinking & Facilitation
Advanced training in human-centered design, facilitation, and collaborative problem-solving.
Experience & Strategic Design
Designing digital experiences and mobility concepts through UX, systems thinking, and service design.
UX Research & Strategy
Exploring scalable vision care solutions for emerging international markets through research, strategy, and digital experience design.
Case Study
Enabling Remote
Vision Care
Redesigned Volkswagen’s risk management from reactive to proactive, reducing reporting time and
strengthening global compliance through AI-supported workflows.
Open Case Study →
Case Study
Building a Multisensory
Brand Experience
Repositioning Volkswagen R from a racing sub-brand into a distinct premium experience
— enabling consistent execution and stronger differentiation in the premium segment.
Open Case Study →
Case Study
Transforming Risk
Managment
Redesigned Volkswagen’s risk management approach - moving from reactive to proactive, reducing reporting time and improving compliance across global operations.
Open Case Study →
Case Study
Creating Lasting
Learning Habits
Designing a service ecosystem that transforms learning goals into sustained behavioral change
through gamified practice, peer accountability, and guided reflection.
Open Case Study →
Félix Deraed
Strategic & Experience Designer
Berlin, Germany
Contact me
Félix Deraed
Strategic & Experience
Designer
Driving Innovation through Design & Strategy
Turning complexity
into clarity.
I design digital products and services by combining strategy, systems thinking, and user-centered design.
Design Thinking & Facilitation
Advanced training in human-centered design, facilitation, and collaborative problem-solving.
Experience & Strategic Design
Designing digital experiences and mobility concepts through UX, systems thinking, and service design.
UX Research & Strategy
Explored scalable vision care solutions for emerging international markets through research, strategy, and digital experience design.
User Research Focus
Case Study
Enabling Remote
Vision Care
Exploring and validating the integration of virtual vision testing and try-on guidance into the eyewear shopping
experience with a focus on building trust and driving user adoption in emerging markets.
Case Study
Building a Multisensory
Brand Experience
Repositioning Volkswagen R from a racing sub-brand into a distinct premium experience
— enabling consistent execution and stronger differentiation in the premium segment.
Project Partner
Volkswagen R
Duration / Year
+7 months / 2026
Topics
Branding, Strategy, Experience Design
Open Case Study →
Brand Transformation
High Business Impact
AI-Integration
Case Study
Transforming Risk
Managment
Redesigned Volkswagen’s risk management from reactive to proactive, reducing reporting time and
strengthening global compliance through AI-supported workflows.
Project Partner
Volkswagen Group
Duration / Year
+9 months / 2025
Topics
Strategy, UX/UI Design, AI
Open Case Study →
Service Innovation
Case Study
Creating Lasting
Learning Habits
Designing a service ecosystem that transforms learning goals into sustained behavioral change
through gamified practice, peer accountability, and guided reflection.
Project Partner
HPI Academy
Duration / Year
+6 months / 2022
Topics
Strategic & Service Design
Open Case Study →
Félix Deraed
Strategic & Experience Designer
Berlin, Germany
Currently
Strategic & Experience Designer
at Volkswagen Group Services GmbH
Contact me