Félix Deraed
Strategic Designer
Driving Innovation through Design & Strategy
Turning complexity
into clarity.
I combine strategic design, systems thinking, and experience design to help organizations navigate complexity—from early discovery and opportunity framing to products, services, and experiences that create lasting value.
Design Thinking & Facilitation
Advanced training in human-centered design, facilitation, and collaborative problem-solving.
Strategic & Experience Design
Designing digital experiences and mobility concepts through Systems Thinking, Service Design, and CX Strategy.
UX Research & Strategy
Exploring visionary solutions for emerging international markets through prototyping and user testing.
Case Study
Transforming Risk
Managment
Redesigned Volkswagen’s risk management approach - moving from reactive to proactive.
Open Case Study →
User Research
Case Study
Enabling Remote
Vision Care
Exploring and validating the integration of virtual vision testing and try-on guidance.
Open Case Study →
Case Study
Building a Multisensory
Brand Experience
Repositioning Volkswagen R from a racing sub-brand into a distinct premium experience.
Open Case Study →
Case Study
Creating Lasting
Learning Habits
Designing a service ecosystem that transforms learning goals into sustained behavioral change.
Open Case Study →
Impressum
Privacy
Copyright 2025 @ Felix Deraed
Contact me
Félix Deraed
Strategic Designer
Driving Innovation through Design & Strategy
Turning complexity
into clarity.
I combine strategic design, systems thinking, and experience design to help organizations navigate complexity—from early discovery and opportunity framing to products, services, and experiences that create lasting value.
Design Thinking & Facilitation
Advanced training in human-centered design, facilitation, and collaborative problem-solving.
Strategic & Experience Design
Designing digital experiences and mobility concepts through Systems Thinking, Service Design, and CX Strategy.
UX Research & Strategy
Exploring visionary solutions for emerging international markets through prototyping and user testing.
Case Study
Transforming Risk
Managment
Redesigned Volkswagen’s risk management approach - moving from reactive to proactive, reducing reporting time and improving compliance across global operations.
Open Case Study →
Case Study
Enabling Remote
Vision Care
Redesigned Volkswagen’s risk management from reactive to proactive, reducing reporting time and
strengthening global compliance through AI-supported workflows.
Open Case Study →
Case Study
Building a Multisensory
Brand Experience
Repositioning Volkswagen R from a racing sub-brand into a distinct premium experience
— enabling consistent execution and stronger differentiation in the premium segment.
Open Case Study →
Case Study
Creating Lasting
Learning Habits
Designing a service ecosystem that transforms learning goals into sustained behavioral change
through gamified practice, peer accountability, and guided reflection.
Open Case Study →
Service Innovation
Félix Deraed
Strategic Designer
Berlin, Germany
Contact me
Félix Deraed
Strategic Designer
Driving Innovation through Design & Strategy
Turning complexity
into clarity.
I combine strategic design, systems thinking, and experience design to help organizations navigate complexity—from early discovery and opportunity framing to products, services, and experiences that create lasting value.
Design Thinking & Facilitation
Advanced training in human-centered design, facilitation, and collaborative problem-solving.
Strategic & Experience Design
Designing digital experiences and mobility concepts through Systems Thinking, Service Design, and CX Strategy.
UX Research & Strategy
Exploring visionary solutions for emerging international markets through prototyping and user testing.
High Business Impact
AI-Integration
Case Study
Transforming Risk
Managment
Redesigned Volkswagen’s risk management from reactive to proactive, reducing reporting time and
strengthening global compliance through AI-supported workflows.
Project Partner
Volkswagen Group
Duration / Year
+9 months / 2025
Topics
Strategy, UX/UI Design, AI
Open Case Study →
User Research Focus
Case Study
Enabling Remote
Vision Care
Exploring and validating the integration of virtual vision testing and try-on guidance into the eyewear shopping
experience with a focus on building trust and driving user adoption in emerging markets.
Case Study
Building a Multisensory
Brand Experience
Repositioning Volkswagen R from a racing sub-brand into a distinct premium experience
— enabling consistent execution and stronger differentiation in the premium segment.
Project Partner
Volkswagen R
Duration / Year
+7 months / 2026
Topics
Branding, Strategy, Experience Design
Open Case Study →
Brand Transformation
Case Study
Creating Lasting
Learning Habits
Designing a service ecosystem that transforms learning goals into sustained behavioral change
through gamified practice, peer accountability, and guided reflection.
Project Partner
HPI Academy
Duration / Year
+6 months / 2022
Topics
Strategic & Service Design
Open Case Study →
Service Innovation
Félix Deraed
Strategic Designer
Berlin, Germany
Currently
Strategic & Experience Designer
at Volkswagen Group Services GmbH
Contact me