Félix Deraed
Strategic Designer
Currently at VW Group Services
Turning complexity
into clarity.
I help organizations navigate complex challenges, uncover opportunities, and turn them into clear strategies, products, services, and experiences.
Design Thinking & Facilitation
Advanced training in human-centered design, facilitation, and collaborative problem-solving.
User & Customer Experience
Shaping AI-enabled enterprise products through strategic discovery, product strategy, systems thinking, and human-centered design.
Product Discovery & Strategy
Exploring visionary solutions for emerging international markets through prototyping and user testing.
User Research
Case Study
Enabling Remote
Vision Care
Exploring and validating the integration of virtual vision testing and try-on guidance.
Open Case Study →
Case Study
Building a Multisensory
Brand Experience
Repositioning Volkswagen R from a racing sub-brand into a distinct premium experience.
Open Case Study →
Case Study
Transforming Risk
Management
Transforming Volkswagen’s risk management approach - moving from reactive to proactive.
Open Case Study →
Case Study
Creating Lasting
Learning Habits
Designing a service ecosystem that transforms learning goals into sustained behavioral change.
Open Case Study →
Impressum
Privacy
Copyright 2025 @ Felix Deraed
Contact me
Félix Deraed
Strategic Designer
Currently at VW Group Services
Turning complexity
into clarity.
I help organizations navigate complex challenges, uncover opportunities, and turn them into clear strategies, products, services, and experiences.
Design Thinking & Facilitation
Advanced training in human-centered design, facilitation, and collaborative problem-solving.
User & Customer Experience
Shaping AI-enabled enterprise products through strategic discovery, product strategy, systems thinking, and human-centered design.
Product Discovery & Strategy
Exploring visionary solutions for emerging international markets through prototyping and user testing.
Case Study
Enabling Remote
Vision Care
Exploring and validating the integration of virtual vision
testing and try-on guidance.
Open Case Study →
Case Study
Building a Multisensory
Brand Experience
Repositioning Volkswagen R from a racing sub-brand into a distinct premium experience
— enabling consistent execution and stronger differentiation in the premium segment.
Open Case Study →
Case Study
Transforming Risk
Management
Transforming Volkswagen’s risk management approach - moving from reactive to proactive, reducing reporting time and improving compliance across global operations.
Open Case Study →
Case Study
Creating Lasting
Learning Habits
Designing a service ecosystem that transforms learning goals into sustained behavioral change
through gamified practice, peer accountability, and guided reflection.
Open Case Study →
Félix Deraed
Strategic Designer
Berlin, Germany
Contact me
Félix Deraed
Strategic Designer
Currently at VW Group Services
Turning complexity
into clarity.
I help organizations navigate complex challenges, uncover opportunities, and turn them into clear strategies, products, services, and experiences.
Using human-centered design, research, and collaborative processes, I bring people together to shape what comes next.
Design Thinking & Facilitation
Advanced training in human-centered design, facilitation, and collaborative problem-solving.
UX & Strategic Design
Shaping AI-enabled enterprise products and services through strategic discovery, product strategy, systems thinking, and human-centered design.
Product Discovery & Strategy
Shaping a product vision for digital vision care by combining strategic discovery, prototyping, and user validation.
User Research Focus
Case Study
Enabling Remote
Vision Care
Exploring and validating the integration of virtual vision testing and try-on guidance into the eyewear shopping
experience with a focus on building trust and driving user adoption in emerging markets.
Case Study
Building a Multisensory
Brand Experience
Repositioning Volkswagen R from a racing sub-brand into a distinct premium experience
— enabling consistent execution and stronger differentiation in the premium segment.
Project Partner
Volkswagen R
Duration
+7 months
Topics
Branding, Strategy, Experience Design
Open Case Study →
Brand Transformation
Case Study
Creating Lasting
Learning Habits
Designing a service ecosystem that transforms learning goals into sustained behavioral change
through gamified practice, peer accountability, and guided reflection.
Service Innovation
High Business Impact
AI-Integration
Case Study
Transforming Risk
Management
Transforming Volkswagen’s risk management from reactive to proactive, reducing reporting time and
strengthening global compliance through AI-supported workflows.
Project Partner
Volkswagen Group
Duration
+9 months
Topics
Strategy, UX/UI Design, AI
Open Case Study →
Félix Deraed
Strategic Designer
Berlin, Germany
Currently
Strategic & Experience Designer
at Volkswagen Group Services GmbH
Contact me